THE WHY

The stories brands tell can impact and change the world. This fundamental belief underscores our motivation for creating a real-time tool to help increase the impact of companies’ diversity, equity and inclusion (DEI) efforts.


We have seen brands like Dove be a force for good in redefining perceptions around beauty. We have witnessed brands like Cheerios shift the notion of what American families look like today. With our DEI Barometer, we are looking to help more brands realize the power of incorporating DEI as a key pillar of their brand’s business strategy.


We’ve used our knowledge to build a tool that helps companies understand how they can better speak to marginalized communities. Specifically, our platform analyzes the abundance of public social media data using AI techniques to create actionable and testable recommendations.